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Wednesday, 17 April 2013

Unlocking the potentials in Web2.0 at CSIR-INSTI

Well, until the 15th of  April 2013 all that I knew about social media was the notion that it was only used for getting contact with with friends and relatives. This perception however changed when Mr. Justin Chisenga a social media for development practioner took me through the usefulness of the social media in income generation, advertising,promote agriculture productivity, enhance research capabilities and collaboration among others. Social media could also be used for branding of organisations and personalities.
The only problem however is that you should be able to get good internet connectivity to be able to use this social media. Were informed that good mobile phones or Ipads could come in handy. The mobile phones are now being used by about 80% of the population in Ghana so coverage would not be a problem so too will be the affordability of recharge cards from the various Telecom service providers.
We were introduced to Twitter and had practical exercises on how to use it effectively. I must admit that until I came to this workshop, I thought twitter was only for the youth who are looking for fun and entertainment. How wrong my thoughts were. The good thing is that it will open new doors of opportunity for me and the organisation I work for.
The Thriller is the development of Blogs. Mr. Chisenga made it possible for me to understand that blogs could be used as personal websites and a good way of sharing knowledge in an organisation. Blogs are not the the lazy ones. They have to be maintained and kept active.

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